Privacy Policy

Effective Date: 1st October 2024

Welcome to the website of Active Site Partners (“we,” “us,” or “our”). This Privacy Policy describes how we collect, use, and share personal information when you visit our website www.activesite.co.nz (the “Site”). We are committed to protecting your privacy and ensuring the security of your personal information. By using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information in the following ways:

• Automatically Collected Information: When you visit our Site, we may collect information about your device, browsing actions, and patterns. This includes information such as your IP address, browser type, operating system, and how you interact with our website.
• Google Analytics: We use Google Analytics to gather anonymized data about how visitors use our Site. Google Analytics collects information such as how often users visit the Site, which pages they visit, and from which sites they were referred. Google Analytics does not identify individual users or associate your IP address with other data held by Google. To learn more, visit Google’s Privacy Policy.
• Google Ads: We use Google Ads to serve ads to our visitors based on their interests and previous interactions with our Site. Google Ads may collect information such as your IP address, browsing behavior, and interaction with our ads. This helps us deliver relevant advertisements to you. To learn more about Google’s privacy practices, visit Google Ads Data Protection.
• Meta Pixel (formerly Facebook Pixel): We use Meta Pixel to track conversions and improve the effectiveness of our advertisements on Facebook and Instagram. Meta Pixel helps us measure the actions users take on our Site after seeing our ads, such as completing forms or visiting certain pages. To learn more, visit Meta’s Data Policy.

2. How We Use Your Information

We may use the information we collect for the following purposes:

• To Improve User Experience: We analyze data from Google Analytics, Google Ads, and Meta Pixel to better understand how users interact with our Site and to enhance the functionality of the website.
• Advertising: We use the collected information to show you relevant ads through Google Ads and Meta platforms, and to track and measure the effectiveness of these ads.
• Marketing: Based on your browsing behavior and interactions, we may tailor content and advertisements to match your interests.

3. How We Share Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except as described below:

• Service Providers: We may share information with third-party service providers (such as Google and Meta) who help us operate our website and marketing campaigns. These providers have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Compliance with Law: We may share information when we believe in good faith that such disclosure is necessary to comply with the law, protect our rights, or ensure the safety of others.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Site. Cookies allow us to recognize your device and improve your user experience by remembering preferences and monitoring traffic.

• Google Analytics uses cookies to collect anonymous information about your browsing activities. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Google Ads and Meta Pixel may use cookies or other tracking technologies to serve ads based on your interests and browsing behavior. You can manage your preferences or opt out of personalized ads via the following links:
  • Google Ad Settings
  • Facebook Ad Preferences

5. Your Rights and Choices

• Opt-out of Marketing Communications: You can opt out of receiving marketing communications from us at any time by following the unsubscribe link in the emails we send you.
• Access and Correction: You have the right to access the personal information we hold about you and request corrections if any inaccuracies are found.
• Data Deletion: You can request the deletion of your personal data by contacting us at [email protected].

6. Data Security

We take reasonable measures to protect the security of your personal information and to prevent unauthorized access or misuse. However, no security system is completely foolproof, and we cannot guarantee the security of your information.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this page periodically for any updates.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or the handling of your personal information, please contact us at: